The relentless pace of change in today's business environment demands a radical rethinking of risk management. Gone are the days when risk could be viewed merely as a necessary evil or compliance hurdle—forward-thinking organizations are now recognizing it as a crucial lens for making better decisions and driving long-term value creation.

Drawing insights from the "Flip the Risk Conversation Forward" session at the 2025 Mitratech Interact Conference, we explore how businesses can navigate turbulence and emerge stronger by fundamentally transforming their approach to risk. John Wheeler's three-part framework—Flip, Adopt, Manage—offers a practical roadmap for organizations looking to evolve beyond siloed, reactive risk management toward a more integrated, proactive stance.