On Friday the clock started. Since September 11, any manufacturer selling a product with digital elements into the EU has 24 hours from learning that a vulnerability is being actively exploited to notify ENISA and the relevant national CSIRT, then 72 hours to file a full notification, then a final report after that. The Cyber Resilience Act's broader product rules do not arrive until December 2027. The reporting duty is here now, and it applies to products already on the market. For a lot of companies, product cyber compliance just stopped being a document and became a stopwatch.